Ah, yes, advertising – a pet hatred of mine, yet it is one of those things that capitalism seems to need to produce in order to survive. In my mind the concept of advertising (and marketing in general) is to convince somebody that they need something that they don’t want, and to then make them part ways with an extraordinary amount of money to possess it. The other aspect is built in obsolescence, and I have to admit that I cringe every time I hear a sales person mention that the product I just bought will need to be replaced in around two years (though my laptop is currently four years old, as is my desktop computer, and at this stage I see no need to replace either).
Sometimes I need to be careful when it comes to asking my brother which museum that I would like to visit because he ended up picking the World Cultures museum and I suddenly realised that I wasn’t particularly interested in going to a museum on World Cultures. Fortunately it turned that it was closed, so we then went to the next museum on our list – the Film Museum. Well, as it turns out the Film museum was much more interesting. However, at first a part of me was a little hesitant on going in, though I eventually gave in to my curiosity.
I remember sitting in a courtyard of a hotel in Paris with a beer in hand, and a book, when an American woman entered and began to talk to me. The hotel backed onto a major railway line that went from Gare Saint Lazare out to regional France, and trains would be regularly travelling past. The woman asked me if the trains would be doing that all night, though I suspected that the answer was no (particularly since the last train from Rouen to Paris left Rouen at 8:20 in the evening). However, it started me thinking that Paris is probably the only city in the world where trains rumbling past your hotel at 10:30 at night could be considered romantic, or was it just that these rumbling trains reminded me that I happened to be in Paris, not that I really needed all that much of a reminder.